AdvertisingConcepts.com Secures Funding From internet.com Venture Fund II LLC.

PITTSBURGH, Nov. 23 /PRNewswire/ -- AdvertisingConcepts.com announced a strategic investment by internet.com Venture Fund II LLC, part of the affiliated venture arm of internet.com Corporation (Nasdaq: INTM).

Advertising Concepts, Inc. (ACI) was founded in 1994 as a Pennsylvania advertising and marketing firm dedicated toward Internet related leads-based advertising development, target market distribution, and Internet marketing strategies. The three most widely recognized Internet properties owned by ACI are: DirectCoupons(TM) Weekly (www.directcoupons.com) -- a weekly coupon and discount newsletter that circulates to over 250,000 confirmed subscribers; MyCoupons.com(TM) (www.mycoupons.com) -- an online `savings central' Web site where users interact in real time sharing and using some of the best online and offline bargains, which generates over 10,000,000 page views monthly; and DirectLeads(TM) (www.directleads.com) -- an established and successful advertising network with over 4,000 Web publishers delivering in excess of 1,000,000 paid advertising clicks to 75 brand named advertisers per month.

In September 1999, PCData Online ranked Advertising Concepts, Inc. properties #261 of all Web properties. Jason Wolfe, ACI founder, stated, "As ACI continues to grow and develop, we are confident that internet.com's expertise in online publishing and marketing will enable us to expand into a premier Internet advertising and marketing firm."

"We are impressed with the clear vision and the unique business model that ACI has successfully established," said internet.com chairman and CEO Alan M. Meckler. "ACI has identified a market opportunity with tremendous potential and we look forward to providing ACI with the strategic, financial, and Internet industry expertise necessary to establish category leadership."

internet.com Corporation (Nasdaq: INTM), based in Westport, Connecticut, is a leading provider of global real-time news and information resources for Internet industry and Internet technology professionals, Web developers and experienced Internet users. internet.com operates a network of 78 Web sites, 70 e-mail newsletters, 101 online discussion forums and 73 moderated e-mail discussion lists with over 1.8 million unique visitors that generate more than 80 million page views monthly. Total "views," which include Web site page views, e-mail newsletter views and e-mail discussion list views, are now over 140 million per month. internet.com's global presence includes editions in Canada, China, the United Kingdom, Arabia, Australia, Asia, France, Germany, Japan, Israel and South Africa.

Advertising Concepts, Inc. press releases can be found on the Web at http://www.advertisingconcepts.com/press.html .